Agartana Chengxiang Garden Opens: 100 People Plant Trees to Usher in a New Era of Education and Sustainable Health
Following the launch of Agartana in June, Heartana Global Berhad has been actively advancing its sustainable well-being initiatives. To further extend this vision, the first Agartana Agarwood Orchard has officially opened—connecting nature, science, and community to cultivate a future-oriented ecosystem of sustainable well-being.
“Agarwood trees must endure hardship and adversity to produce the best fragrance,” said Jessica Tan, founder of Heartana Global Berhad. Starting in the timber and charcoal industry, the agarwood business originated from the 2020 pandemic. Being in the agronomy sector, she cultivated various fruits and vegetables during that time, and realized during those harvest seasons that the land was free from wind and flood disasters. This unique advantage prompted the group to embark on the path of inheriting agarwood traditions.
“Heritage is the foundation.” In today’s fast-paced world, Jessica Tan has observed that many young people may not be able to connect with the land and traditions as deeply as previous generations did. The Agartana Orchard offers them an opportunity to “return to their roots”—by planting agarwood trees with their own hands, digging, covering, and watering the soil, they can once again feel the weight of time and life. At the same time, it teaches them that heritage is not just about memories or ideals—it is also an action that can be touched, nurtured, and protected.
As the agarwood takes root in the land, it also allows the younger generation to plant the roots of their hearts through practice, carrying forward the vitality of culture and nature.
A Hundred Hands in the Orchard: Bringing Heritage to Life
“The founding of Agartana aims to create sustainable prosperity through harmonious coexistence between people and nature. Today, with the first 100 clients planting their trees of heritage and the simultaneous launch of the Agartana Education Fund, we are gradually putting our original vision into practice—closely integrating sustainability, education, and our mission. Knowledge sharing has always been a core principle of the brand, and we look forward to collaborating with more universities and institutions to further advance agarwood science and sustainable well-being,” said Jessica Tan at the event.
The celebration not only brought together the first 100 core Agartana clients from Malaysia and abroad, but also welcomed Ay Kang Pharmaceutical Co. Ltd., a key partner in the health sector. In addition, the event was honored by the presence of several distinguished guests, including Malaysian royalty YM Tunku Mohamed Alauddin Tunku Naquiyuddin and YM Tengku A’liaa Muna Tengku Abdul Rahman, who personally planted agarwood trees—demonstrating their support and helping Agartana advance its long-term vision of knowledge-centered, sustainable well-being and heritage preservation.
Covering 26 acres, the Agartana Orchard allocates 20 acres as an exclusive planting area for clients. The remaining area is planned for the establishment of the Agartana Research & Development Center in the third quarter of 2026, gradually expanding into wellness and healing spaces. This will create an integrated “planting, research, and experience” ecosystem—from cultivation to agarwood formation, and finally to fragrance appreciation—building a comprehensive health and well-being base.
One tree, a pair of hands, a heartfelt intention—letting culture take root in the land and hope grow for generations to come.
The Crystals Carved by Nature and Time: Unique Agarwood
Agarwood is the diamond of the plant world.
It is a type of resin, while agarwood timber refers to the wood extracted from agarwood trees. The formation of agarwood requires a combination of circumstances and chance. When an agarwood tree is subjected to external stimuli—such as fungal infections or natural disasters—the “wounded” area secretes a healing tissue as a form of self-protection. Over time, this tissue gradually solidifies into oils within the wood, evolving into agarwood with distinct aromas. Without this resin formation, agarwood timber is no different from ordinary wood and holds little value.
Once the time is right, the dark, resinous wood formed after erosion—known as agarwood formation—will separate from the healthy timber. Historical records from China’s Tang and Song dynasties indicate that agarwood was a highly valuable commodity, prized for its captivating fragrance, which has long-standing associations with religions such as Buddhism, Taoism, Islam, and Christianity. According to Compendium of Materia Medica, agarwood “can lower qi, treat stroke, phlegm asthma, trismus, and other ailments; when ground in water, it clarifies the mind; when burned as incense and inhaled through the nose, it revives consciousness and dispels evil or impure energies.” It calms the mind and aids sleep, making it a precious medicinal material.
Agarwood’s unique and multi-layered aroma varies slightly depending on its growing environment. Beyond its medicinal value, it is used in aromatherapy, teas, skincare, and offerings for Buddha. When burned, it also has antibacterial and disinfectant properties, removes indoor odors, and purifies the environment.
In short, every drop of agarwood’s fragrance is a crystallization carved by nature and time. Different terrains and climates give rise to distinct aromatic profiles and layers, making no two agarwoods alike—each scent is a precious gift from heaven and earth. Its applications, particularly in fragrance use, serve to support health, enhance well-being, and soothe the mind and consciousness.
Dual-Tree Trust and Technology Safeguards: Ensuring Agarwood Grows Stronger and More Precious
“Not all agarwood trees thrive,” admits Chen Yuli, highlighting that the value of agarwood lies in the unpredictability of its resin formation. “To better protect the rights of our adoption clients, Agartana has partnered with professional trust institutions to establish a dual-tree trust mechanism. In addition to the adopted tree, the trust company manages a corresponding agarwood tree, ensuring that clients’ long-term interests and heritage value remain secure even under natural or unforeseen circumstances.”
Cultivating agarwood is a long-term dialogue with nature. Wind, rain, climate, soil, and ecological balance all affect a tree’s growth and resin formation. Agartana understands these variables and therefore combines modern technology with a trust mechanism, respecting natural laws while providing adopters with more robust protection.
As a pioneering initiative, the Agartana Orchard has combined eleven years of research and development with biotechnology, human expertise, and nature itself. By carefully nurturing every detail—from seeds and planting to fertilization and transplantation—the program has achieved results beyond expectations. While protecting the ecosystem, it has also raised sapling survival rates to over 90%, allowing agarwood to grow and form resin in nature more steadily, with outcomes comparable to those of trees decades or even centuries old.
“Based on past research and experience, each tree can yield around 800 grams to 2 kilograms of agarwood,” shared Jessica Tan. The price variation reflects the tree’s age, species, and growth environment, with value calculated by weight—currently ranging from RM800 to RM1,500 per gram.
Agartana Education Fund: Planting Agarwood, Connecting the Future
The essence of heritage lies in protecting and passing on cultural traditions—linking the past with the future while promoting cultural diversity and shared development. In order to achieve this within the context of China’s 5,000-year-old culture, education is indispensable.
“In fact, specialized talent in each area is in short supply.” From cultivation and nurturing saplings to microbial enhancement, agricultural research specialists are increasingly scarce. For Jessica Tan, planting trees is not merely an agricultural act—it is a vehicle to sow trust and sincerity with each tree, rooting belief itself.
“Three percent of the sales revenue from each agarwood tree is allocated to scholarships, internship programs, and research grants promoting agarwood biotechnology, sustainable development, and health innovation,” said Jessica Tan. She firmly believes that true sustainability goes beyond planting trees—it nourishes the mind, extends the reach of knowledge, and allows the fragrance of agarwood to transcend generations, becoming a shared memory between humanity and the earth.
The fund will operate using Soulbound Token technology, with real-time disclosure of fund flows on the Agartana website, ensuring transparency and accountability in cultivating future industry talent and advancing agarwood research. Notably, during the event, Agartana also officially announced a partnership with UTAR Hospital T&CM Centre, with a memorandum of understanding to be signed in December. This collaboration marks the official start of long-term cooperation in agarwood biotechnology research and health industry talent development, while also attracting professionals in related fields.
In the world of Agartana, an agarwood tree symbolizes not only ecological continuity but also the trust between humans and nature.
For more details and the latest updates on the Agartana project, please visit the official website at www.agartana.com, or follow Heartana Culture Hub on Instagram and Facebook to stay updated on the progress of the Agarwood Orchard.
🔗 Sources: https://feminine.com.my/info/agartana承香园启幕：百人植树共启教育与永续健康新纪/
